Hirschauer Reflects on Session Work Addressing Affordability, Advocacy and Consumer Protection

SPRINGFIELD, Ill. – As the spring legislative session concluded Monday, state Rep. Maura Hirschauer, D-West Chicago, highlighted her work to address the affordability crisis, increase consumer protections, and support vulnerable communities with a responsible and compassionate state budget.

“As a working mom, I’m at the grocery store every other day. I know that affordability is top of mind for all Illinoisans because I feel it, too,” said Rep. Hirschauer. “Hard working people should not live paycheck-to-paycheck, and we need to focus on bringing down the cost of everyday necessities.”

Some highlights of Hirschauer’s affordability agenda include:

  • Creating new protections against artificial intelligence (AI) schemes that use personal data to unfairly raise prices (House Bill 4248);
  • Freezing the state gas tax and instituting a sales tax holiday (Senate Bill 3019),
  • Making groceries and everyday purchases more affordable by giving everyone access to deals offered by digital coupons, so that the price people see is the price they pay (House Bill 45);
  • Delivering transparency requirements to crack down on hidden junk fees (House Bill 228);
  • Making everyday purchases more accessible by requiring retail establishments to accept cash payments for purchases under $500 (House Bill 4592); and
  • Protecting property owners from equity theft by ensuring no Illinois resident loses the equity in their home due to old taxes (House Bill 4537).

Hirschauer also backed a human-centered budget plan Monday that increases investment in schools, ensures no new taxes on working people, fully funds afterschool programs and pushes state agencies to realize an additional $65 million in reductions to government operations, reducing administrative costs to fully fund services that communities so desperately need right now.

“We cannot balance our budget on the backs of everyday people,” said Hirschauer. “That’s why I continue pushing for responsible revenue options that ask the wealthiest corporations to finally pay their fair share instead of forcing cuts onto our families. Our communities deserve leaders who are willing to protect critical services, stand up to corporate greed and fight for a government that actually reflects the people it serves.”

This session Hirschauer continued to fight for commonsense gun safety passing a bipartisan measure to expand access for FOID mental health exams in Senate Bill 3229. She also remained dedicated to advocating for our local schools and academic programs by leading House Bill 4791, which invests in critical early childhood workforce by allowing Head Start and Early Head Start programs to participate in the Smart Child Care Workforce Compensation Program. 

“Keeping our communities safe, expanding access to critical supports, and investing in our children will continue to be my focus. Our children are the future, and we must provide them an opportunity to grow in an environment that has all the resources they need,” said Hirschauer. “There’s more work ahead, let’s continue to build a stronger Illinois that offers greater opportunity for every child.”

Maura Hirschauer headshot 2022

Rep. Maura Hirschauer

(D-Batavia)
49th District

Springfield Office:
270-S Stratton Office Building
Springfield, IL 62706
(217) 782-1653

District Office:
946 Neltnor Blvd #104
West Chicago IL 60185

Hirschauer Champions Affordability Bill that Protects Consumers from Online Price Increases

SPRINGFIELD, Ill. – A plan championed by state Rep. Maura Hirschauer , D-West Chicago, cracks down on online retailers discreetly using “surveillance pricing”—an AI-powered price gouging scheme that uses a shopper’s personal data to set higher individual prices.

“Technology should work for the people, not exploit them,” said Hirschauer. “Online retailers should not be using your private information to charge you more on everyday purchases. That is outrageous and clearly an invasion of privacy.”

Many apps and online stores are using personal data, browsing history, and financial and demographic profile, to set the highest price a consumer is willing to pay—a major factor driving the affordability crisis.

Hirschauer championed House Bill 4248, which creates the Algorithmic Pricing Transparency Act that bans online retailers from using a shopper’s personal data and demographic profile to set online prices to the highest amount merchants believe a given consumer will pay. Traditional, non-AI pricing models like voluntary rewards programs, manufacturing cost adjustments, and special discounts may continue.

“Now it’s time to stand up against harmful AI practices, because Illinois consumers are entitled to fairness and transparency,” said Hirschauer. “There’s innovation, and then there’s being unethical. Surveillance pricing might be cutting edge, but it’s not ethical.”

The measure passed the House on Friday, and now awaits consideration in the Senate.

Maura Hirschauer headshot 2022

Rep. Maura Hirschauer

(D-Batavia)
49th District

Springfield Office:
270-S Stratton Office Building
Springfield, IL 62706
(217) 782-1653

District Office:
946 Neltnor Blvd #104
West Chicago IL 60185

Hirschauer Bill Targets Tracking Data, Protecting Consumers From Price Increases

SPRINGFIELD, Ill. – A new bill led by state Rep. Maura Hirschauer, D-West Chicago, would require online retailers to disclose their use of “surveillance pricing”—a growing phenomena that uses artificial intelligence-powered tools to charge higher prices for certain customers based on prior browsing history and demographic information inferred by a consumer’s digital footprint.

“HB 4248 is about drawing a clear line: no more secret pricing games. If companies are using your personal data to charge you more, you have a right to know—and a right to say no. This bill forces transparency, bans the use of deeply personal characteristics, and cracks down on deceptive tactics designed to trick consumers. It protects real choice, real fairness, and real accountability. HB 4248 makes it clear: in Illinois, consumers come first.”

With the growing consumer preference for mobile shopping, retailers are increasingly collecting data from online shoppers. Hirschauer is sponsoring House Bill 4248 which would create standards for businesses utilizing surveillance pricing. The measure would require online businesses to provide a clear disclosure when they are using the consumer’s personal information or search history to dictate the cost of a good or service. The bill would further allow consumers to opt-out and pay a baseline price. Additionally, the bill prohibits the use of sensitive personal information, like race, religion and immigration status, to determine pricing.

House Bill 4248 is now on second reading and awaits a vote on the House floor.

Rep. Maura HirschauerRep. Maura Hirschauer

(D-Batavia)
49th District

Springfield Office:
270-S Stratton Office Building
Springfield, IL 62706
(217) 782-1653

District Office:
946 Neltnor Blvd #104
West Chicago IL 60185