Hirschauer Champions Affordability Bill that Protects Consumers from Online Price Increases

SPRINGFIELD, Ill. – A plan championed by state Rep. Maura Hirschauer , D-West Chicago, cracks down on online retailers discreetly using “surveillance pricing”—an AI-powered price gouging scheme that uses a shopper’s personal data to set higher individual prices.

“Technology should work for the people, not exploit them,” said Hirschauer. “Online retailers should not be using your private information to charge you more on everyday purchases. That is outrageous and clearly an invasion of privacy.”

Many apps and online stores are using personal data, browsing history, and financial and demographic profile, to set the highest price a consumer is willing to pay—a major factor driving the affordability crisis.

Hirschauer championed House Bill 4248, which creates the Algorithmic Pricing Transparency Act that bans online retailers from using a shopper’s personal data and demographic profile to set online prices to the highest amount merchants believe a given consumer will pay. Traditional, non-AI pricing models like voluntary rewards programs, manufacturing cost adjustments, and special discounts may continue.

“Now it’s time to stand up against harmful AI practices, because Illinois consumers are entitled to fairness and transparency,” said Hirschauer. “There’s innovation, and then there’s being unethical. Surveillance pricing might be cutting edge, but it’s not ethical.”

The measure passed the House on Friday, and now awaits consideration in the Senate.

Maura Hirschauer headshot 2022

Rep. Maura Hirschauer

(D-Batavia)
49th District

Springfield Office:
270-S Stratton Office Building
Springfield, IL 62706
(217) 782-1653

District Office:
946 Neltnor Blvd #104
West Chicago IL 60185

Gong-Gershowitz-Led AI Working Group Discusses Consumer Protection, Responsible Innovation

CHICAGO – The House Democratic AI Working Group, chaired by state Rep. Jennifer Gong-Gershowitz, D-Glenview, held a subject matter hearing on Monday, May 4, to discuss efforts to regulate artificial intelligence (AI) in order to protect consumers and safeguard elections in Illinois.

“These discussions are about protecting consumers and ensuring fairness in our state’s liability statutes,” Gong-Gershowitz said. “AI-powered technologies are no longer simply an emerging technology, they’re impacting almost every aspect of our lives right now.”

Four bills were discussed during the hearing, all pertaining to AI regulation and consumer protection.

Gong-Gershowitz’s House Bill 4557 would create the Digital Forgeries in Politics Act, which places new disclosure requirements on the use of digital manipulation in images, video and audio in political advertising. 

“When voters can no longer trust what they see and hear, democracy itself is at risk,” Gong-Gershowitz said. “AI-generated deepfakes of political candidates and elected officials are not a distant threat — they are already being weaponized to deceive the public, suppress participation and undermine elections. HB4557 draws a clear line: if you use artificial intelligence to fabricate the words or likeness of a political figure to deceive voters, there will be consequences. Illinoisans deserve to make their voices heard based on facts.”

House Bill 5044, also by Gong-Gershowitz, would create the Chatbot Provider Liability Act, defining chatbots as products and establishing that providers have a duty to ensure that the use of a chatbot does not cause injury to a user.

“We have always held manufacturers accountable when their products cause serious harm — and an AI chatbot is a product,” Gong-Gershowitz said. “When companies deploy these systems knowing they have the potential to deceive, manipulate or injure the people who interact with them, they should be held to exactly the same standard we apply to any other dangerous product under Illinois law,” Gong-Gershowitz said. “This legislation closes a loophole that Big Tech has been counting on. If your chatbot causes real harm, you bear real responsibility — full stop.”

State Rep. Daniel Didech’s House Bill 4705 would create the Artificial Intelligence Public Safety and Child Protection Transparency Act, requiring frontier AI developers and large chatbot providers to create a public safety and child protection plan.

“The pace of AI development and the capabilities of frontier models are accelerating, and the General Assembly has an obligation to ensure that Illinois residents are protected from catastrophic outcomes,” Didech said. “This legislation puts enforceable guardrails in place so Big Tech companies must prioritize safety, be transparent about the risks tied to their systems and take responsibility for preventing serious harm, especially when it comes to protecting children.”

State Rep. Maura Hirschauer’s House Bill 5756, would create the Algorithmic Pricing Transparency Act, requiring online retailers to disclose their use of “surveillance pricing”—a growing phenomena that uses artificial intelligence-powered tools to charge higher prices for certain customers based on a user’s personal data.

“House Bill 5756 prioritizes transparency and fairness,” Hirschauer said. “This legislation makes clear that pricing powered by personal data cannot happen in the shadows. By requiring disclosure, banning the use of sensitive information, and guaranteeing an opt-out, we are putting fairness and accountability back into the marketplace.”

The House Democratic AI Working Group was established by Speaker Emanuel “Chris” Welch earlier this year in order to launch a multifaceted approach to AI policy in Illinois.

Maura Hirschauer headshot 2022

Rep. Maura Hirschauer

(D-Batavia)
49th District

Springfield Office:
270-S Stratton Office Building
Springfield, IL 62706
(217) 782-1653

District Office:
946 Neltnor Blvd #104
West Chicago IL 60185